Cookie Policy
Last Updated: February 2025
At Zerplex, we believe you should know exactly what happens when you visit our website. This policy explains how we use tracking technologies on zerplex.info to improve your experience and keep our platform running smoothly. We're not fans of unnecessary tracking, but some data collection helps us serve you better.
What Are Cookies Anyway?
Think of cookies as tiny notes your browser keeps about your visit. When you come to zerplex.info, your browser might store small text files that help us remember things like your preferences or whether you've logged in. These aren't the edible kind, but they're pretty useful for making websites work the way you expect them to.
Most modern websites use them. They've been around since the 1990s, and while they sound a bit mysterious, they're mostly just helpful bits of data that make browsing less annoying. Nobody wants to log in twenty times a day or reset their settings every visit.
The Types We Use
Not all tracking works the same way. Here's what you'll encounter on our site:
Essential Cookies
These keep the site functional. Without them, you can't log into your Zerplex account or navigate properly. They're the bare minimum we need to run things.
- Session authentication tokens
- Security verification markers
- Load balancing identifiers
Functional Cookies
These remember your choices so you don't have to keep telling us what you prefer. Language settings, dashboard layouts, that sort of thing.
- Display preferences
- Currency and region selections
- Notification settings
Analytics Cookies
We want to know which features people actually use and where they get stuck. These help us spot problems and improve the platform based on real usage patterns.
- Page visit counters
- Time spent on different sections
- Navigation flow tracking
Marketing Cookies
If you've seen Zerplex ads elsewhere on the web, this is why. We use these to understand which campaigns bring people to our site and whether our marketing actually works.
- Campaign source tracking
- Ad interaction measurement
- Conversion attribution data
Why We Track What We Track
We're not collecting data for the sake of it. Each piece serves a specific purpose for running a financial platform that people trust with their investments.
Here's What This Data Actually Does:
- Keeps your account secure by verifying your login status
- Remembers your dashboard preferences so you don't reset them constantly
- Helps us identify technical issues before they affect everyone
- Shows us which investment tools people find most useful
- Lets us test new features with a subset of users first
- Prevents duplicate transactions when connections get wonky
For example, when we rolled out our portfolio rebalancing tool in late 2024, analytics showed us that people were struggling with the initial setup flow. We redesigned it in January 2025 based on that data, and completion rates improved significantly. That's the kind of thing tracking helps with.
How Long We Keep This Stuff
Storage Duration
Different cookies stick around for different lengths of time. Session cookies disappear when you close your browser. Others might last months or even a year if they're remembering long-term preferences.
We don't keep tracking data forever. Analytics information gets anonymized and aggregated after 90 days. Marketing attribution data expires after 180 days. Account-related cookies last as long as you keep using Zerplex, but you can always clear them manually.
| Cookie Type | Duration | Purpose |
|---|---|---|
| Session Authentication | Until browser closes | Keeps you logged in during your visit |
| Preference Storage | 12 months | Remembers your settings and choices |
| Analytics Tracking | 90 days | Measures site usage and performance |
| Marketing Attribution | 180 days | Tracks campaign effectiveness |
| Security Verification | 30 days | Prevents unauthorized access attempts |
Taking Control of Your Data
You're not stuck with our tracking choices. Every major browser gives you ways to manage or block cookies entirely. Fair warning though – blocking essential cookies means parts of Zerplex won't work properly. You won't be able to log in, for starters.
If you clear all cookies from zerplex.info, you'll be logged out immediately and lose any saved preferences. Your account data stays safe on our servers – we're just talking about local browser storage here.
Third-Party Services
Some tracking doesn't come directly from us. We use services like Google Analytics to measure traffic, and those companies set their own cookies when you visit our site. We don't control exactly what they collect, but we've configured them to respect privacy as much as possible.
Our payment processor also uses cookies during transactions to prevent fraud. That's industry standard for any financial platform. We're selective about which third parties we work with, and they all have to meet our security requirements.
Changes to This Policy
We might update this page occasionally when we add new features or change how tracking works. Major changes get announced through email to active Zerplex users, but minor clarifications might just appear here without fanfare.
The "Last Updated" date at the top tells you when we last modified anything. Worth checking back if you're curious about our data practices.
Questions About Our Cookie Usage?
If something here doesn't make sense or you want more details about specific tracking practices, we're happy to explain. Our team at 24 Killinardan, Tallaght handles privacy questions regularly.
Email us at [email protected]
Or call +353 21 454 6992
This cookie policy is specific to zerplex.info and doesn't cover any linked external websites or third-party services that have their own tracking practices.