Built on experience, not hype
We started Zerplex in 2019 because we got tired of investment platforms that promised the world but delivered complexity. Real portfolios need real tools—not flashy dashboards that hide what actually matters.
How we actually got here
Back in 2018, I was managing portfolios for a mid-sized firm in Dublin. The software we used cost a fortune and still required three different spreadsheets to get a clear picture. Clients would ask straightforward questions, and I'd spend hours compiling data that should've been instant.
That frustration led to weekend coding sessions that eventually became Zerplex. We launched quietly in early 2019 with twelve clients who were willing to try something different. They wanted transparency, speed, and tools that respected their intelligence.
Since then, we've grown steadily—not through aggressive marketing, but because people told others. We're still based in Tallaght, still focused on making investment management less of a headache for advisors and their clients across Ireland.
What drives our decisions
Every feature we build, every change we make—it comes back to whether it actually helps someone manage investments better. We're not chasing trends or building features just to have them. If it doesn't solve a real problem we've encountered, it doesn't make the cut.
Clarity over cleverness
Complicated interfaces don't impress anyone when they're trying to make important decisions. We design for understanding, not for awards.
Security as standard
Your data security isn't a premium feature—it's the baseline. We use bank-level encryption and regular third-party audits because anything less is unacceptable.
Speed that matters
When markets move, waiting for slow software is costly. Our platform responds in milliseconds, not minutes, because timing affects real outcomes.
Who's behind this
We're a small team in Dublin who've spent years in investment management before building software for it. That perspective shapes everything we create.
Henrik Lindqvist
Founder & Investment Director
Experience that shapes the product
Henrik spent eleven years at various investment firms in Ireland before starting Zerplex. He watched countless hours get wasted on manual processes that software should've automated years ago.
The turning point came in 2018 when a client asked for a simple rebalancing projection, and the existing platform couldn't generate it without manual calculations. That's when the first prototype of what became Zerplex started taking shape.
These days, Henrik splits time between product direction and working directly with larger clients who need custom portfolio configurations. He still codes occasionally, usually when frustrated by something that should work better.
Our approach to client relationships
- We respond to support queries within hours, not days, because investment questions rarely have convenient timing
- Product updates happen based on actual client feedback—we track every feature request and implement the ones that make genuine sense
- Pricing stays straightforward without hidden fees because nobody likes surprise costs when dealing with finances
- We're reachable by email, phone, or video call depending on what works better for the conversation at hand
If you're curious about whether Zerplex might work for your situation, reach out. We'll have an honest conversation about fit—sometimes our platform isn't the right solution, and we'll tell you that upfront.
